We are so excited to announce the launch of our FIRST EVER PRODUCT.
I felt it would be nice to give you a little BTS to show you some of the thought process of the creation of our very first product.
The Process/ Unique Selling Point (USP)
In May we decided we wanted to launch our first official calendar. We wanted something which everyone can use but still keeping it unique in an already very crowded market.
We needed a USP, Something which would tie in with our business but stand out or add greatly to the cost. This is where we came up with the idea of adding a pack mini Little Paws stickers to each calendar sale. We settled on a 13mm round sticker as this works nicely with both the A4 and A3 Calendars.
The idea behind our stickers is for the customer to place a sticker on the day which their pet(s) are booked in for a Grooming or Teeth appointment within Little Paws. This gives the customer a visual reminder the day their appointment is for.
Design
For the Design of the calendars we wanted something which would be universally loved but also not take away any attention for the picture of each month, this is where we decided to add our core Blue and Pink water colour to the backing of the months as it allowed of some subtle colour but also ensure's all your attention isn't drawn away.
With the first draft of the calendar we felt it was a little to 'simple' each month looked the same apart from the photographs. This was when we decided to go through our catalogue of logo's and took some inspiration from there. We chose Christmas 2022's Sage Green, Christmas 2021's Purple as well as this years new Halloween Logo as well this years Hot Pink Logo for December.
The calendars are fully customised with 12 photo's of your choosing. If you would like a different photo to be used for the cover we ask for you to supply 13 photo's.
The Launch
Now that you're seeing this it means the final product is out. We have officially launched our first ever product. I hope you all love this just as much as we do and I cannot wait to see what the future holds. If you would like to place an order for your very own Personal Little Paws Calendars drop us an email or fill out the form on our 'Contact' page 🩷
Head over to our Tiktok to see the launch video.
- Little Paws x
